Polish retailer Medi Market may have just confirmed the release date for the upcoming Red Dead Redemption 2 thanks to an error on their pre-order page. Polish site CD-Action spotted the possible mistake and, according to VG24/7, they contacted Media Market to confirm:
“I would like to inform you that our marketing department was informed by distributor of the game that its airing date is 3rd of October 2017,” was the email response, translated by Reddit user Adakam8323. Media Market told CD-Action
As can be seen above, the websites had the game listed as an October 3rd, 2017 release date. However, since this news broke Media Market have retracted the statement and contacted CD-Action with a more appropriate response:
PR manager for Media Markt, Wioletta Batóg, emailed CD-Action stating that there is no confirmed release date and that the Media Markt team member who sent the previous email was mistaken, while the date on the product page has been changed back to the December 31 placeholder.
What do you think? Is this some kind of genius marketing strategy or an honest mistake?